Monday, June 14, 2010

I love everything about this

and all of a sudden I want to buy some Orbit gum.

Orbit Dirty Shorts #1 Starring Jason Bateman, Rachel Harris, Aubrey Plaza and Will Arnett AKA four of the funniest people alive at the moment.

Dirty shorts

Orbit Gum has linked with heavyweights of the new school branded content space to create a series of (dirty) digital shorts.

Ben Silverman's IAC-owned studio Electus and DumbDumb, Will Arnett and Jason Bateman's new brand-driven advertising and production company partnered on the series, which kicks off with The Prom Date, which is, if not dirty, quite unsavory. Arnett and Bateman created and directed the shorts and star in Prom Date. Orbit's agency of record, Energy BBDO "provided creative insight into the campaign development."

The series kicks off at and will roll out later this month elsewhere online.

Via Creativity Online

No comments: