Saturday, September 13, 2008

product placement can be sexy

bond. coke. jack white. some nice cg. haven't seen product placement this good since wayne and garth did it.

Jack White wants you to know that he had nothing to do with the decision to use his music in that James Bond-themed Coke Zero ad we reported about on Friday. Here's the statement from his management:
"Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum of Solace, not for Coca-Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."
From: Pitchfork

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