collaboration for a shoe

Here's the video for the collaboration between Santogold, Pharrell Williams and The Strokes' Julian Casablancas.

To celebrate the 100th anniversary of the shoe brand, Converse has brought together Pharrell, Julian Casablancas, Santogold and N.E.R.D to create an original full length track. The song will be made available to the world as a free online download. The collaboration came together when Pharrell and Julian sat down to discuss ideas in New York. After Julian was on board, Pharrell saw Santogold at SXSW for the first time and thought she would be a perfect fit. Santi recorded with Pharrell in Miami. Julian recorded with Pharrell in Miami after Santogold & then again in LA.

god i love this video.
Directed by Psyop




here's the link to the Converse site if you want to watch it in sexy full screen mode. go ahead! live a little.